Market the business professionally

Marketing a business for sale is similar to the marketing of any other 'product'.  The process in both cases is to market the business/product in a way that presents potential buyers with an attractive proposition at a price they are prepared to pay.

We want the buyer to believe that by acquiring the company they will achieve their objectives and of course, make more money/profits as a result.

Different buyer groups will often have different motivations. These must be reflected in the marketing material produced.  Sometimes therefore the marketing packages produced will differ, reflecting the specific buyer groups. 

Traditionally a 'Sales Memorandum' will be produced, which will include all the details of the company needed by potential buyers to evaluate whether to take their interest further.

Normally we will approach targeted buyers directly, but sometimes there may be situations where more general advertising is appropriate.  The need for confidentiality, which will vary from one company to another, will determine the desired marketing route.

In all cases, CMR's experts will advise and discuss the key options with the business owner.

To talk through the sale of your company in absolute confidence - please contact CMR by phone (0207-636-1744) or email to cmr@cmruk.com or complete this online form.