For many innovative
companies and private inventors, the best way to commercially develop the
market potential of their new product or idea is through international licensing.
If handled properly, licensing can result in much faster and wider development
of the potential that can be achieved by trying to develop the product directly
or through distributors. And, licensing can usually remove many of the risks
normally associated with establishing new products.
For innovative products or ideas with global potential, licensing can produce
substantial up-front monies, as well as major royalty revenues downstream.
The successful commercial development of any new product requires established
distribution strengths, credibility, the ability to access and penetrate
major markets quickly with the sales and marketing muscle to promote the
product. On a global basis, these are not strengths possessed by small companies
or individuals, so a linkage with large corporations is usually beneficial.
When properly negotiated, the large corporation will also be responsible
for protecting the patent or other IPR from infringement by others.
Effective international licensing requires a great deal of experience and
strong technical and IPR related skills, combined with the commercial expertise
to professionally deal with large corporations around the world. It is,
however, a potential minefield, where quite literally one false move can
be commercially fatal - it is very important that the licensing strategy
and negotiations are handled by experts in the field.
CMR has the experience, resources and expertise to help
you
|
